Web Analytics

La Web Analytics Association ha rilasciato il 23 agosto un paper in cui vengono proposte 21 definizioni per la web analytics. Vengono definiti i seguenti termini:

Page
Page Views
Visits/Sessions
Unique Visitors
New Visitor
Repeat Visitor
Return Visitor
Visit Characterization
Entry Page
Landing Page
Exit Page
Visit Duration
Referrer
Internal Referrer
External Referrer
Search Referrer
Visit Referrer
Original Referrer
Click-through
Click-through Rate/Ratio
Page Views per Visit
Content Characterization
Page Exit Ratio
Single-Page Visits
Single Page View Visits (Bounces)
Bounce Rate
Conversion Metrics
Event
Conversion

Il paper può essere scaricato qui.